Wienerschnitzel

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Wienerschnitzel is an American fast food chain founded in 1961 (as "Der Wienerschnitzel") specializing in hot dogs, also known as the World's Biggest Hot Dog Chain. Wienerschnitzel locations are found mainly in California and Texas, although others are located in Arizona, Colorado, Illinois, Louisiana, New Mexico, Nevada, Utah, and Washington. Outside the 50 states, there are stores located in Guam and one in Panama.

This chain can be recognized by the A-frame-style roof of an older restaurant, similar to the original structure used by IHOP, Tastee-Freez, Nickerson Farms, and Whataburger. The structures that have been transformed from Wienerschnitzels into other restaurants often retain the distinctive architecture. The chain's ad mascot is an anthropomorphic hot dog known as The Delicious One, which runs from people who want to eat it.

Wienerschnitzel sponsors a tongue-speaking Wiener Nationals, a national dachshund racing championship for the United States.

Video Wienerschnitzel

Histori

Wienerschnitzel was first founded by former Taco Bell employee John Galardi (1937-2013) in 1961. This location, still in operation today, is a hot dog stand located on 900 West Pacific Coast Highway, east of Figueroa Street, in the Los community Angeles from Wilmington.

In the late 1980s, Galardi transformed several shops in the Denver area and other Western cities into The Original Hamburger Stand restaurant. Wienerschnitzels now sells Tastee-Freez ice cream, a brand that is also owned by Galardi. Wienerschnitzels does not actually serve Wiener Schnitzel.

In 2015, the company signed a franchise agreement with International Food Concepts Inc. for the International Food Concept to start developing the Wienerschnitzel location in Panama.

Maps Wienerschnitzel

Etymology

"Der Wienerschnitzel" is an example of the incorrect use of German language by native English speakers.

The phrase Wienerschnitzel is German, spelled as a one-word compound as standard before the 1996 spelling reform and is still standard in Switzerland; However, the correct article to use in this case is a neutral form das , not masculine der . This applies to actual food ( das Schnitzel ) and the restaurant itself ( das Restaurant , das Lokal ).

In English, "wiener" (short for "wienerwurst"), from Wiener WÃƒÂ¼rstchen , is the daily name for a hot dog. Actually Wiener Schnitzel , however, means "veen cuts of Viennese veen", a dish not sold by a chain of restaurants.

The origin of the chain and its name is explained by its founder:

"[John] Galardi began his career in the fast food business at the age of 12 as a freak jerk in Missouri with his family he came to California at age 19 and, as predestined, got his first job from the original owner of Taco Bell.
'I went and enrolled at Pasadena Junior College. I walked across the street and a man was drinking it, 'Galardi remembers. "I said, 'Do you need help?' Bell said he did it and offered him a part-time job for 50 cents an hour.Through this association, Galardi moved to manage Bell's commissioner at $ 150 a week and then became a partnership agreement with Bell to run a poor producing taco shop.
Working two shifts, with his ex-wife working three part-time jobs, Galardi saved $ 6,000. Meanwhile, Bell is in financial trouble and asks Galardi to lend him $ 6,000. Bell could not repay the loan within three months and instead offered to sell Galardi's shop for $ 12,000 in cash.
'So my people borrow $ 2,000 from Home Finance for their furniture, I let everyone go and I work 30 days to earn thousands more and I pay $ 12,000 for a small taco shop in Long Beach. That's how I get into a position of ownership, 'he said.
The next breakthrough came a few years later when Galardi was approached by a man who wanted to build Galardi, a hard-working shop on the Pacific Coast Highway in Wilmington. It's next to one of the Bell taco stores. Bell told Galardi to take a deal and sell something other than a taco. "So I came with a hot dog," Galardi said. 'Nobody else is wearing hot dogs and Glen's wife names the company. "I was having dinner at their house and Bell's wife was looking at the cookbook and said you should call him wienerschnitzel." I told my wife to go home, whoever in their right mind would call the wienerschnitzel company. Three days later, I said, 'Hell, that's better than John Hot Dogs.' " ( Orange County Business Journal ." Wienerschnitzel John Galardi - No Ordinary Hot Dog. "30 March 1987)

This chain changed its name to "Wienerschnitzel" in 1977, although many franchises retain their old name in their restaurant and some older customers still refer to the chain as "Der Wienerschnitzel". The restaurant pay homage to its real name in the 2009 marketing slogan, "DERlicious".

John Galardi died of pancreatic cancer on 13 April 2013.

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Logos, slogans and ads

Immediately after the name change, the Wienerschnitzel "W" logo is currently created by renowned graphic designer Saul Bass in 1978.

The Delicious One (sometimes referred to as TDO), the Wienerschnitzel mascot, has been featured in some of their ads since 1999. The slogan, "The World Most Wanted Wiener" is used in all The Delicious One ads. Wienerschnitzel has not produced many of The Delicious One's ads lately. New ads are more focused on describing their food products and produced in direct action.

Wienerschnitzel also used the slogan "DERlicious" in their ad, linked back before the company dropped "Der" from his name in 1977. Some other new ads used the slogan, "Hot Dogs DER again!" along with the DERlicious logo.

In celebration of Wienerschnitzel's 50th anniversary, a new slogan was released in 2011 to continue the theme of "Der": "Der fun since '61!".

The history of the Wienerschnitzel slogan, with the years they are used, is:

"Der fun since '61!" (2011-present, in celebration of 50 years of business)
"DERlicious", "Hot Dogs DER again" (2009)
"Pushing the Tail Limit." (2006-2008)
"Chicken Dog Food." (2005-2006) Chile Yum, Cabe, Yum, Yum!
"The World Most Wanted Wiener" (1999-2005 as the main slogan, now only used in The Delicious One commercials)
"Everyone likes sausages!" (1996-1999)
"Dude!" (1991-1996)
"We're not just hot dogs anymore!" (1984-1991)
"Hamburger and hot dog, all together now!" (1977-1979)
"Just thinking about the hot dog makes me hungry!" (1976-1977)
"Hot Dog Place with Light Red Roof" (early 1970s)
"Der fixin is not perfect/fun in every bite" (late 1960s)