Aflac Inc. ( A merican F happily L ife A
In 2009, Aflac acquired American Continental Insurance Company for $ 100 million; this allows Aflac to sell additional insurance on both individual and group platforms. As of June 30, 2012, Aflac is represented by approximately 19,300 sales agents in Japan, and 76,900 licensed sales partners in the US.
Video Aflac
Histori
The company was founded by John's brothers, Paul (died 2014), and William Amos in Columbus, Georgia, in 1955, as an American Columbus Family Family Insurance Company. In 1964, the company name was changed to American Family Life Assurance Company of Columbus. The company, in 1990, adopted the Aflac acronym, despite the official name of a permanent underwriting subsidiary of the American Family Life Assurance Company of Columbus. Aflac announced the appointment of Frederick J. Crawford as Chief Financial Officer, as well as Executive Vice President in June 2015.
The company signed 6,426 policyholders in the first year. Aflac pioneered cancer insurance in 1958. Beginning in 1964, the company decided to focus its sales on workplace settings, ultimately through company-sponsored policies and funded through payroll deductions. In 2003, more than 98% of Aflac's policies in the United States were issued on the basis of payroll deductions, making the company a leader in approaches to policy distribution.
Maps Aflac
Business
Aflac operates in the United States and Japan, and has its headquarters and corporate offices around the world in the eighteenth-century tower east of Downtown Columbus, Georgia, in an area known as MidTown. The Aflac Tower is the tallest building in the city. As of June 30, 2015, the company's total assets were over $ 103 billion, and the company insured more than 50 million people worldwide.
Aflac is the largest provider of guaranteed-renewable insurance in the United States and the largest insurance company overall in Japan, when measured by applicable individual insurance policies.
The company now offers several types of insurance policies in the United States, including the following:
- Crash
- Cancer/Specific Illness
- Teeth
- Hospitalization of Compensation Hospital
- Hospital for Indemnification of Pain Loss
- Hospital Intensive Care
- Life
- Lump Sum Cancer
- Lump Sum Cancer Critical Illness
- Certain Health Events
- Short Term Defect
- Vision
Aflac also offers medical treatments, non-replaced daily care, and flexible transportation. The company also offers human resources services for HIPAA and COBRA. From 1979 to 1997, the company has several television stations, mostly in small and medium-sized markets. It sold the broadcasting division (including the WTVM flagship station) to become what Raycom Media was in 1997.
Criticism of cancer policy
Consumer groups and some government officials say that cancer insurance returns less dollar premium to policyholders than standard insurance. A US General Accounting Office study found that the paid-back policy was as small as 35% of the premium (Aflac said its cancer insurance paid back 62.4%). By comparison, New York State requires most medical policies to repay 82% and group policy to pay back 75%. The State of New York does not allow an independent cancer policy. In 1997 AFLAC spent $ 175,000 on lobbyists and campaign donations to change the law. New York State lifted its ban in 1998, for buyers who already have basic coverage. Consumer Reports recommends that policyholders use the money instead of buying insurance with a lower deductible. Insurance claims by line appear on the Annual Statement filed with each state. A loss claim is a percent of total premium before commission.
The Aflac Duck
Since December 1999, corporate identity and brands have become more widely known in the United States as a result of TV commercials featuring Aflac Ducks, who despairly raided the company's name to unsuspecting policyholders. The concept of ducks and all ads to date has been created by Kaplan Thaler Group, a New York City-based advertising agency. Metzer Farms, a Gonzalez, California goose, duck, and gamebird hatchery, supply them with an early duck that each grows into a famous duck. Struggling to come up with the concept of making a big insurance company name but relatively unforgettable, one of the art agency directors stumbled on the idea of ​​a duck while walking around Central Park during lunch saying, "Aflac, Aflac." He soon realized how the company's name sounded like a duck shaman. The Aflac Duck character has now starred in more than 30 ads. In many of these commercials, character actor Earl Billings also appeared. The Aflac Duck is immortalized on the Madison Avenue Walk of Fame as one of America's Favorite Advertising Icons.
In April 2009, Aflac introduced a new marketing campaign called "Get the Aflacts", designed to educate consumers about the specific benefits of insurance products sold by the company. The Aflacts campaign gave Aflac Duck a "more prominent role," designed to "help potential customers learn Aflacts, er, facts about policies and other products," according to The New York Times.
Celebrities have starred in Aflac ads, including Chevy Chase (2003); Yogi Berra; Yao Ming; Donald Trump's wife and prospective First Lady, Melania Trump (2005); NASCAR Cup Series driver Carl Edwards (2008-2014); the United States Olympic swimming team (2004); and Wayne Newton played at Stardust Hotel and Casino for 2003 commercials. Ducks also appeared with Bugs Bunny, Daffy Duck, Wile E. Coyote and The Road Runner, and Rudolph the Red-Nosed Reindeer. In 2005, the company logo was changed to include ducks. The first ad to use the new logo featured Gilbert Gottfried at the pet store because the duck kept saying, "Aflac!" and he had to trade a duck for a parrot, saying, "If you get hurt and can not work".
The duck was originally voiced by comedian Gilbert Gottfried, who also voiced Digit on the PBS Kids series Cyberchase and Iago in the Disney movie Aladdin. After 11 years as Aflac duck sound, Gottfried was dismissed on March 14, 2011, due to a joke on Gottfried's Twitter account referring to the T-hoku earthquake and tsunami. The company's Chief Marketing Officer stated that "Gilbert's final comments about the crisis in Japan lack humor, and certainly do not represent anyone's thoughts and feelings in Aflac."
On March 23, 2011, Aflac announced that the company is taking applications for new sounds from Aflac Ducks via QuackAflac.com until April 1st. Ads requesting submission, first aired in 2006 but updated, resembling a silent movie. On April 26, 2011, it was announced that Daniel McKeague, a television advertising sales manager from Hugo, Minnesota, would be the new voice of the Aflac duck. The first Aflac ad featuring new duck sounds that aired May 1, 2011. In 2017, Aflac's ads include the Aflac animated duck into the rebound credit credits DuckTales .
The company states that through a partnership with Children's Healthcare of Atlanta, Aflac has contributed more than $ 100 million to research and treatment of childhood cancer.
Aflac employees are officially involved in various charitable organizations such as Habitat for Humanity International, Easter Seals, and the United Way.
The stated objective by Aflac includes the reduction of its environmental impact, in which the company becomes a partnership with the Clean Air Campaign to encourage employees to engage with greater frequency in alternative commuting methods. Afzac and Macy's Partnership Aflac and Macy's Partnership
Aflac and Macy have partnered since 2001 to sell Aflac Aflac annual holiday ducks at Macy's preferred stores across the country. The net proceeds from each duck sale were donated to a children's cancer facility that participated closest to where they purchased. Since 2001, more than $ 3 million has been raised from duck sales.
Aflac has participated in Macy's Thanksgiving Day Parade for the past six years. New air balloon launched in 2014, featuring Aflac ducks who wear ice skates.
Awards program
National Baseball Player of Aflac High School This Year (first presented in 2004).
The Jackie Robinson award is awarded to high school players who are entering their senior year and best showcase their character, leadership, and values ​​into student athletes in academics and society. The award was presented at the annual All-American Awards, first held in 2003. The banquet attended the annual All-American Baseball Classic, an East-West all-star game featuring 38 of the nation's best players entering their senior year in high school. First held in 2003, the game was played in Petco Park, San Diego, California. The proceeds from games and banquets were donated to Rady Children's Hospital in San Diego and his struggle against childhood cancer.
In 2011, the all-star game name was changed to the All-American Classic Perfect Game.
Awards and honors
Aflac has received several awards:
- Aflac has appeared on Fortune's list of the 100 Best Companies to Work for 17 years in a row.
- Aflac has appeared on the list of America's Most Admired Companies "Fortune ' for 15 years.
- Aflac has been recognized by Ethisphere magazine as the World's Most Ethical Company for 10 years in a row, and is the only insurance company to do it.
- Aflac has been named to the Dow Jones Sustainability Index of North America for six consecutive years.
- In August 2016, Latina Style magazine placed Aflac on the list of 50 Best Companies for Latinas to work in the United States. Aflac has been on this annual list for 17 years.
- Aflac has appeared on the Black Enterprise List of Top 40 Best Companies for Diversity for 10 years.
See also
- List of US insurance companies
References
External links
- Company website
Source of the article : Wikipedia
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