Breast Cancer Awareness Month ( BCAM ), also referred to in the United States as National Breast Cancer Awareness Month ( NBCAM ), is an annual international health campaign organized by the major breast cancer charities every October to raise awareness of the disease and to raise funds for its causal research, prevention, diagnosis, treatment and healing. The campaign also offers information and support to those affected by breast cancer.
Breast cancer awareness month is an annual campaign aimed at educating the public on the importance of early checkups, tests and more. The campaign starts on October 1 and ends on 31 October each year.
Video National Breast Cancer Awareness Month
History
NBCAM was founded in 1985 in October as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca, a manufacturer of some breast cancer anti-cancer drugs). The goal of NBCAM since its inception is to promote mammography as the most effective weapon in the fight against breast cancer.
In 1993 Evelyn Lauder, Senior Corporate Vice President Està © e Lauder Companies, founded The Breast Cancer Research Foundation and set the pink ribbon as its symbol, though this is not the first time a ribbon is used to symbolize breast cancer: a 68 California woman aged 21 year-old Charlotte Haley, whose sister, daughter, and granddaughter have breast cancer, has distributed a peach color band to draw attention to what she considers to be inadequate research funding. In the fall of 1991, Susan G. Komen Foundation had distributed pink ribbons to participants in the New York City race for breast cancer victims.
In 2010, Delta Air Lines painted the N845MH, a Boeing 767-432ER in a special "Breast Cancer Research Foundation" color. In September 2015, a new version of the pattern was painted on the same plane.
Maps National Breast Cancer Awareness Month
Activities and events
Events around the world are held in October, including walks and walks, and pink lighting of landmark buildings. In the United States, the National Football League promotes breast cancer awareness by combining pink color on and off the pitch, and comic artists use pink in one day in October.
National Race for Healing
In October 1983, Race for the Cure was held for the first time in Dallas, Texas, where 800 people participated. According to the organizers, in 2002 the number of participants reached 1.3 million and the event was held in more than 100 cities in the US. The event is also held in several other parts of the world.
Breast Cancer Today
There are various two-day walks to raise money for breast cancer research institutes. Avon sponsors a 39 mile (60 km) road. Walking in Atlanta offers a range of lengths of up to 30 miles. Canada "Weekend to End Breast Cancer" feature runs 60 km. St. Louis, MO offers a one-day breast cancer trip. This road consists of three miles.
Susan G. Komen 3-Day' For the Cure '
This 60-mile fund-raiser, spreading over two days, raises money for breast cancer research. This journey, which benefits Susan G. Komen for Cure, takes place in several cities in the United States. Breast Cancer 3 Days was previously sponsored and administered by Avon and held in countries around the world.
Male breast cancer
Male breast cancer, which is rare, is generally ignored. In 2009 the male breast cancer advocacy group Out of the Shadow of Pink, A Man's Pink, and Brandon Greening Foundation for Male Breast Cancer joined together to globally set the third week of October as "Breast Cancer Awareness Week of Men".
Criticism
The inspiration for the NBCAM foundation comes from Zeneca Inc. in 1989 when they started a breast cancer screening program in their company. In 1996, with a screening and study program completed, Zeneca Inc. analyzes the total amount of money lost due to an increase in health care provided compared to the total amount of money lost if the company tear apart the program compared. The total cost for the company running an early detection program is estimated at $ 400,000. The total cost for the company if they choose not to run the program is estimated at about $ 1.5 million.
Pezzullo (2003) "(Astra) Zeneca's initial justification for NBCAM is one of the foundations of accounting, not a critique of how women's health has been assessed or implemented or a desire to prevent women from breast cancer; rather, it is cost effective for a company to detect cancer in its employees during the previous stage of the disease. "
Critics say that "the idea of ​​BCAM" was conceived and paid for by a British chemical company that profited from this epidemic and probably contributed to the cause... '".
Sometimes referred to as the Month of the National Breast Cancer Industry , NBCAM critics point out the conflict of interest between companies that sponsor breast cancer awareness while taking advantage of diagnosis and treatment. Breast Cancer Action advocacy organization has said repeatedly in bulletins and other sources of information that October has been a public relations campaign that avoids discussion of the causes and prevention of breast cancer and instead focuses on "consciousness" as a way to encourage women to get mammograms they. The term pinkwashing has been used by the Breast Cancer Action to describe the actions of companies that produce and use chemicals that show links with breast cancer and at the same time openly support charitable activities that focus on healing illness. Another criticism centers on the marketing of "pink products" and tie-ins, arguing that more money is spent on marketing this campaign than donated for the cause. According to The New York Times in October 2015, the fine print rejection of a pink product sold by Dick's Sporting Goods revealed that in some cases, no money at all was donated to breast cancer research. Other companies limit the amount they provide for research during each "pink" campaign in October, but do not tell consumers when the limit is reached.
Observances
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Gambar
See also
- List of health related charity fund raisers
- Young Red Bridge
- Pink Hijab Day
- Pink ribbon
References
External links
- US National Breast Cancer Awareness Web Site
- Welcome to Cancerland, an essay by breast cancer journalist and survivor Barbara Ehrenreich about the culture and marketing of breast cancer
Source of the article : Wikipedia
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